Posted By: Laura
Lately, I’ve been seeing a lot of small YouTubers making videos saying, “Stop doing small YouTuber support.” They’re acting like they’ve discovered some secret, but let’s be honest—we already knew this. Small YouTuber support was never really support.
Most of the time, people subscribe to your channel so it looks like you have more subscribers, but they never come back and watch your videos. They don’t engage. They don’t comment. They don’t become part of your community. They hit subscribe, expect you to do the same, and then disappear.
That’s not growth. That’s vanity metrics. The reality is that if you want to grow on YouTube, you have to put in the work and create content people actually want to watch. And let me be completely honest: I’ve seen a lot of channels complaining about low views, but their content simply isn’t good. Nobody wants to hear that, but it’s the truth.
Too many creators are trying to be clones of someone else instead of being themselves. Rule number one: Stop trying to be like everybody else. The creators who stand out are usually the ones who bring their own personality, opinions, and style to the platform. If you’re copying the same trends, same thumbnails, and same talking points as everyone else, why should viewers choose you?
That said, let’s not pretend YouTube is making things easy right now. The platform feels harder than ever. Smaller creators are competing against giant channels, AI-generated content, recycled trends, and an algorithm that seems impossible to predict. Some great creators are getting buried while low-effort content racks up views.
That’s why I honestly think this is one of the hardest times in YouTube history to be a creator. But fake support groups won’t fix that. The answer has always been the same: create better content, find your own voice, stay consistent, and build a real audience instead of chasing empty subscriptions. What do you think? Is small YouTuber support helping anyone anymore, or has it always been a waste of time?
